At his Soho restaurant, [Aldo Zilli] cooked up six identically made cottage pies using mince, vegetables, wine and dairy from six different stores [the chains owning these shops were named].
These were then served up, identified only by the letters A to F, and taste-tested by six volunteers. ...
The first meal [named] gets a surprisingly positive reception, with testers praising the meat as "tender and lean".
But the second serving [named] is quickly rumbled as a no-frills budget meal, ...
The volunteers lavish praise on the next pie ...
The final dish ... trumps the lot with three eager (but rather bloated) testers labelling the "flavoursome meat" as their favourite.
After putting the forks down, our six brave volunteers mark the meals out of 10.
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